Serena Siddiq, J.D. Business Growth Consultant, Dubai
Sales, marketing and business-development workshops for your team. Curated wellness experiences for hospitality brands. Different tools, one job: more customers and more revenue.
Book one topic or put them together. Every session is built around your business, your customers and the conversations your team is actually having.
Sales mindset, customer conversations, objection handling, follow-up, conversion and building a stronger sales culture.
Customer-focused messaging, positioning, content that supports sales, reputation, and turning attention into action.
Relationship building, partnerships, referral growth, outreach and creating new revenue opportunities.
Sales, marketing and business development taught together, for companies that need a broader growth session.
Your team sells, leads and communicates better when they're managing their energy, stress and confidence. So wellness gets woven into the work, not bolted on.
I create and curate wellness experiences for hotels, restaurants, beach clubs and other hospitality brands. Not events for the sake of events. Growth and marketing activations, built to:
Sales, marketing, business development and wellness are different tools. The job is always the same: help your business grow.
Improve how your company sells, markets and builds relationships.
Supports the people doing the work, so they perform at their best.
Give your venue a way to attract new customers and build the brand.
For personal injury firms · Providers nationwide
Send us the case. We'll handle the rest.
Provider-neutral treatment coordination, nationwide. Submit your client's location and treatment need. We find the provider and handle the scheduling.
I'm Serena Siddiq. I spent 20 years in sales and business development before I started teaching it, and I hold a Juris Doctor. I've worked inside sales teams, operations and the legal world, including the U.S. personal injury sector.
That's why my workshops aren't theory. They come from real customer conversations, real pipelines and real revenue, including helping one company grow revenue by over $2.3 million a year.
I built my career in the U.S., then moved to Dubai. Now I bring American sales training to a market where nearly everyone is from somewhere else, and I know what it takes to win customers from a dozen different cultures.
Leads came in through multiple channels with no unified response. First contact took 11 hours on average. We built one intake system with a 90-minute response standard and structured follow-up.
70% of warm leads went cold between the second and third touchpoint. We mapped every stage and introduced a 5-step follow-up cadence.
No tracked metrics, no defined stages. We set up CRM tracking, clear pipeline stages and accountability check-ins.
Tell me what you're working on: a workshop for your team, a wellness experience for your venue, or something in between.