a business lunch · dubai

the midday society.

come with an ask. leave with connections.

every other week 12:00 – 1:30 pm 12 to 16 seats by request
upcoming lunches
17nov

tuesday, 17 november

nobu · palm jumeirah

12:00 – 1:30 pm · doors at 11:50

request a seat
08dec

tuesday, 8 december

sexy fish · difc

12:00 – 1:30 pm · doors at 11:50

request a seat

a members' club feeling, without the membership.

The Midday Society is a curated business lunch for founders, freelancers and professionals building something in Dubai. A small table, a proper lunch, and a room where everyone is there to help each other grow.

No annual fees, no weekly commitment. You request a seat for the lunches that suit you. Everyone gets the floor for 60 seconds: who you are, what you do, and one specific ask. Then the room gets to work.

Hosted by Serena Siddiq, J.D., a business growth consultant with 20 years in sales and business development, who introduces every guest by name.

who's at the table

people building something in dubai.

founders & ownersrunning and growing their own businesses
freelancers & consultantsindependent experts looking for clients and partners
real estate, finance & legalprofessionals who live on relationships and referrals
marketing, creative & techagencies, studios and startups
hospitality, wellness & beautybrands with a local, loyal customer base
new to dubaipeople building their network from scratch

no more than two per industry at any lunch, so every table is a real mix.

the running order

how a lunch goes.

  1. arrive and settledoors open ten minutes early so you can find your seat.
  2. the asks60 seconds each: who you are, what you do, and the one thing that would help your business most right now.
  3. luncha set lunch at the table, with seating arranged so the right people end up next to each other.
  4. the spotlightone guest shares a short story from their business, or a quick, practical growth tip.
  5. closeintroductions continue in the guest group after lunch.
the table

a few house rules.

  • seats are by requestevery guest is approved, so the room stays useful for everyone.
  • two per industryno more than two guests from the same field at any lunch, so it never turns into a room of competitors.
  • come with an aska specific client type, an introduction, a supplier, a hire. specific asks get answered.
  • give before you pitchlisten for how you can help someone else. that's what makes people want to help you.
  • we start at 12 sharpthe asks begin right on time, and we finish at 1:30 so you're back to your afternoon.
  • smart casuala lunch you'd be happy to bring a client to.
when
every other weekweekday lunch, 12:00 – 1:30 pm
where
a new spot each timerotating across palm jumeirah, marina & bluewaters, difc & downtown and more
the table
12 to 16 guestsmax two per industry
your seat
AED 285set lunch included
request a seat

save your place at the table.

Tell me a little about you and your business. I'll confirm your seat, send the date and venue for the next lunch, and share payment details.

Seats are limited and confirmed in order of request.

your details stay with the host and are only used to confirm your seat.